Sales are essential in all industries and businesses. Whether you provide products or services, you need to be able to sell and be profitable in order to at least sustain your current position and ideally grow over time. On this journey, it is essential to know that everyone has some of the sales responsibilities while the majority (when it comes …
Social media influencers: Casey Neistat
Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …
Branding vs. sales & marketing
Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …
How to price your product or service
Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …
How to pitch your project, product or service
Pitching your project, product or service is a necessary step in entering a new market or a segment. It is a necessary skill in getting the word out, in attracting investors and in staying in business in general. Furthermore, during your presentations you should be prepared for all the questions that might and will come your way. You must do …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Expand your circle of trust
Meeting people, getting to know them and learning what matters to them will be of great value to you in the long run. Build relationships, expand your network and invest in growing your circle of friends, colleagues and acquaintances. While we all know that networking has a potential to produce great value, this became even more evident to me during …
Visualize your goals
Vvisualize your goals and setup your work environment so that they are always visible and noticeable. By doing this, you will constantly be reminded of what matters to you and what you want to accomplish this year (month, week…). When I say goals, I mean BIG goals, HUGE goals, goals that “scare” you in a sense. Select 5-8 of the …
Market your products and services, don’t spam people
Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …
Why you should market IT services
Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …