Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all.
One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) in a Casey Neistat’s video. Less than 24 hours later his channel subscribers increased 110 times. It went from 140 to over 15,000 subscribers. Just another example of how it works when a true influencer leverages their influence which is why influencer marketing is one of the best marketing opportunities for many business and individuals.