Every once in a while, do yourself (and those around you) a favor and take a break from social media and other things (and people) who induce stress, unrest, uneasiness and polarizing points of view. Removing content that is centered on anger, fear, hate and blame will do you good and will help you rebalance your priorities and focus on …
Social media influencers: Casey Neistat
Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …
Social media etiquette
Etiquette in social media is as important as it is in other aspects of life. Unfortunately, this isn’t the case for quite a few people which act as if the keyboard absolves and separates them from reality, courtesy, professionalism and kindness. Speaking to people on social media shouldn’t differ from how you speak with people in person. Having this digital …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Analyzing Social Media
Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …
Facebook dark posts will get you the traffic and awareness that you seek
Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Social networks: separate personal from business
If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.
Book review: Jab, jab, jab, right hook
Jab, jab, jab, right hook is the latest book by Gary Vaynerchuk. In short, in reminds all (and teaches some) brands to care about their customers and communities by providing value, engaging and building trust prior to asking for that sale (aka. the right hook). If you are familiar with Gary and his work you have probably read his first …
Facebook updates its news feed and makes it real-time
Facebook updated their news feed, made it real-time and moved it to the right (right above chat). This could be a nice change considering the growth of both screen resolutions and monitor sizes and as well all know instant gratification is highly rated nowadays, so the real-time component will be much appreciated. Now, if I could only opt-out of being …
Geotagging your life online? Be careful.
Geotagging and location based services are all the rage these days. While they are very useful at times, these features should not be taken for granted nor should they be enabled on all of your devices and applications. Certain parts of your life are meant to be private and they should remain that way. Geotagging every move online for all …
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