Social media etiquette

Etiquette in social media is as important as it is in other aspects of life. Unfortunately, this isn’t the case for quite a few people which act as if the keyboard absolves and separates them from reality, courtesy, professionalism and kindness. Speaking to people on social media shouldn’t differ from how you speak with people in person. Having this digital …

Facebook dark posts will get you the traffic and awareness that you seek

Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …

Customer service 101: Listen and engage your clients on social media

In today’s world, customer service is of great importance in everything we do, and as such, it should be approached and handled carefully. Client support and services in person and online matter and should be tailored to the needs of your clients. When starting the initial engagement we may use templates, but they should not be our guide in every …

Internet history and online presence

Most of us are online is some way, shape or form. We read, we comment, we post, we share, we like (or dislike)…and as such we should be mindful of our overall online presence. Internet history and the overall online presence will remain online “forever.” It is important to approach it that way and understand that our random account names …

Firefox in the enterprise – is it ready and does it care?

Firefox 6 “eating” the web (or only cupcakes)? Firefox 6 is here, now what. Mozilla’s rapid release development cycle for Firefox is getting a bit out of hand as it seems that every 6-8 weeks they release a new full version of their browser which causes difficulties in enterprises. Even their Rapid Release Calendar looks insane. Don’t get me wrong, …

Geotagging your life online? Be careful.

Geotagging and location based services are all the rage these days. While they are very useful at times, these features should not be taken for granted nor should they be enabled on all of your devices and applications. Certain parts of your life are meant to be private and they should remain that way. Geotagging every move online for all …

Facebook, an online identity management solution?

Facebook used as an online identity management solution? Yeah, that puzzled look on your face compares to my initial reaction when I started noticing this trend (among websites from all kinds of industries) of using Facebook as their (blog) commenting system. Some large tech websites, such as TechCrunch have completely moved over to Facebook’s Social Comments Box plugin as their …