Social media influencers: Casey Neistat

Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …

Analyzing Social Media

Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …

Social networks: separate personal from business

If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.