Tell the truth. It is always the best path forward long-term.
Create awareness of your contributions
Play the long game and bring awareness to the value you bring to organizations and industries.
Coronavirus, sales and business ethics
Be honorable, honest and ethical in all that you do for your reputation will carry and extend well beyond any single sale or transaction. Your integrity, leadership and trust need to be your calling card.
Questionable career choices
Know your pitch and don’t lie to your audience, whether they are prospective or current clients. By the way, this exchange took place in January of 2020 at my previous university in Jersey City, NJ.
Things one shouldn’t do on LinkedIn
As always, one man’s point of view, but let’s highlight some of the major areas of concern I see on this, otherwise, very valuable network. 1. Don’t SPAM people. If we have connected, don’t sell me your product or service within 60 seconds of me accepting your invitation. 2. Don’t endorse people you don’t know. This should be obvious, yet …
Working with professional sales people
It is a true pleasure when you speak with people who are aware of your challenges and competing priorities, who have deep understanding of your industry and who do not try to pressure you or your team into further engagements via additional calls, meetings or demos. Those true professionals demonstrate the value of their product or a service, share pricing …
Work for your future self
Focus on establishing your major goals and accomplishments in life and reverse engineer the steps you need to take to be able to get there one day. In my opinion, happiness should be front and center, not accumulation of financial resources and things. Take the steps needed so that you will be proud of this period of your life and …
Do you believe in what you sell?
Do you believe in the products and services you sell? Do you use them yourself? Are your friends and family using them? Would you recommend them to your closest circle or are you simply doing your best to hit your quarterly quotas and targets in search of your bonuses? Either way, we can tell. Well, most of us you are …
Courtesy is not consent
Courtesy is not consent. If someone is kind to you and answers your e-mail or a message on LinkedIn that does not mean they have agreed to meet with you, have a call or to be added to your mailing list.
Fear based marketing
Fear is one of our fundamental, primal feelings that we have been conditioned to respond to and act on over thousands of years. However, when it becomes the primary focus of a marketing campaign, it doesn’t feel right to me. Dear partners, vendors, friends and colleagues, market your products and services and build awareness based on the quality and value …