Be honorable, honest and ethical in all that you do for your reputation will carry and extend well beyond any single sale or transaction. Your integrity, leadership and trust need to be your calling card.
Fear based marketing
Fear is one of our fundamental, primal feelings that we have been conditioned to respond to and act on over thousands of years. However, when it becomes the primary focus of a marketing campaign, it doesn’t feel right to me. Dear partners, vendors, friends and colleagues, market your products and services and build awareness based on the quality and value …
Why you should work for free
If you are trying to gain awareness and enter new markets, it is important to get your name, your brand, and your reputation out there. Whether you are an army of one or part of a major organization, it is important for people to become aware that you and your services or products exist. Once they are aware of you …
Talk less, do more
We are all guilty of empty promises, talk that wasn’t followed by action and we all know that that will get us nowhere. As they say, talk is cheap, it’s the action that matters and it is what distinguishes those who achieve and accomplish their goals and those who don’t. Additionally, please don’t wait for your environment to be perfect …
The value of strategic partnerships
No matter how large your business might be, it can always benefit and see value from a select number of strategic partnerships. These partnerships are larger and deeper than simple vendor relationships and as such they should be formed and entered carefully, thoughtfully and with a mutually beneficial outcome in mind. Think about your future and your distant goals and …
What you should learn from your boss and why
Learn from those who are ahead of you on your professional journey. Take every opportunity you get to learn from their good and less than ideal decisions, actions and ideas.
React to market demands or you’ll lose
As you work to grow your business or your own personal reputation within an organization or across an industry, it is important to be aware of the environment you operate within. Analysis and assessment of market trends, shifts and needs is essential for future growth and sustainability. As we all know, needs and demands change all the time, which is …
Stop complaining
STOP COMPLAINING! Stop it now as it serves no purpose to you or those you complain to. Negativity is a horrible trait and it will only detract from your goals and plans and will bring no value to anyone. Challenges are part of life, accept them, embrace them and move forward towards solutions and success. Make progress each day, stay …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
How to build your reputation
You are only as good as your last performance. We have all heard this statement or a variation of it and unfortunately, in most organizations, it is partially true. I say partially true as your overall performance and contributions are more important than any single project, service improvement or business development opportunity. Your reputation as a whole is what matters. …