Fear is one of our fundamental, primal feelings that we have been conditioned to respond to and act on over thousands of years. However, when it becomes the primary focus of a marketing campaign, it doesn’t feel right to me. Dear partners, vendors, friends and colleagues, market your products and services and build awareness based on the quality and value …
Fears are acquired
We are born with two innate fears, fear of loud noises and fear of falling (or being dropped), all others have been acquired over the course of our lives. Furthermore, most of them have been “manufactured” by our minds based on the variety of (in)valid inputs from our surroundings. If there’s an idea that seems risky, but you can’t stop …
Be fearless and connect to your inner child
Connect to your inner child to reinvigorate your determination, belief and focus in order to continue after your goals with even greater energy. Don’t you remember how fearless you were as a child and how much fun you had going after the things you wanted (putting aside the times you got in trouble for a moment)? Better yet, if you …