Tell the truth. It is always the best path forward long-term.
Create awareness of your contributions
Play the long game and bring awareness to the value you bring to organizations and industries.
Things one shouldn’t do on LinkedIn
As always, one man’s point of view, but let’s highlight some of the major areas of concern I see on this, otherwise, very valuable network. 1. Don’t SPAM people. If we have connected, don’t sell me your product or service within 60 seconds of me accepting your invitation. 2. Don’t endorse people you don’t know. This should be obvious, yet …
Work for your future self
Focus on establishing your major goals and accomplishments in life and reverse engineer the steps you need to take to be able to get there one day. In my opinion, happiness should be front and center, not accumulation of financial resources and things. Take the steps needed so that you will be proud of this period of your life and …
Do you believe in what you sell?
Do you believe in the products and services you sell? Do you use them yourself? Are your friends and family using them? Would you recommend them to your closest circle or are you simply doing your best to hit your quarterly quotas and targets in search of your bonuses? Either way, we can tell. Well, most of us you are …
Courtesy is not consent
Courtesy is not consent. If someone is kind to you and answers your e-mail or a message on LinkedIn that does not mean they have agreed to meet with you, have a call or to be added to your mailing list.
Fear based marketing
Fear is one of our fundamental, primal feelings that we have been conditioned to respond to and act on over thousands of years. However, when it becomes the primary focus of a marketing campaign, it doesn’t feel right to me. Dear partners, vendors, friends and colleagues, market your products and services and build awareness based on the quality and value …
Why you should work for free
If you are trying to gain awareness and enter new markets, it is important to get your name, your brand, and your reputation out there. Whether you are an army of one or part of a major organization, it is important for people to become aware that you and your services or products exist. Once they are aware of you …
Give away your products and services
Give away your products and services to enter new markets or segments and establish your brand while sharing your knowledge and experience. Provide value BEFORE you ask or expect anything in return. When people are not familiar with what you can do and know, it is is up to you to build awareness and share freely without expectations or conditions.
There’s always another deal to be made
No matter what you are buying or selling in life, it is essential to learn how to negotiate well. Negotiation takes time and experience, so start practicing, begin small and work your way up to larger value items. Also, always remain cool, calm and collected during the process as otherwise you lose the leverage. 😉
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