Don’t badmouth your competition. Instead, focus on providing value and improving who you are and what you do. Improve your products and services, don’t tear down others.
Give away your products and services
Give away your products and services to enter new markets or segments and establish your brand while sharing your knowledge and experience. Provide value BEFORE you ask or expect anything in return. When people are not familiar with what you can do and know, it is is up to you to build awareness and share freely without expectations or conditions.
Your top sales person should be your CEO
Sales are essential in all industries and businesses. Whether you provide products or services, you need to be able to sell and be profitable in order to at least sustain your current position and ideally grow over time. On this journey, it is essential to know that everyone has some of the sales responsibilities while the majority (when it comes …
Delegation is a matter of trust
Delegation is a matter of trust which is why it is essential to hire those you can trust. While true trust is developed over time, leaders should begin trusting people by empowering them to contribute to the overall success of their business. While some folks might not be as good as you (in your mind at least) if you have …
Listen to your customers
Listen to your customers as they are among the greatest sources of information in order to continue to improve, expand and grow. On this improvement and growth process, listen to what folks are saying and engage with them across all avenues, in particular across social media. This focus on customer service and proactive approach is what distinguishes you from others. …
Your ability to anticipate is a major advantage
Anticipation is the key! Well, one of several major keys to progress and success. Your ability to anticipate the needs of your team, your boss, your organization, your industry, clients, partners…your CEO, is crucial to say the least. While it is important to be present in the moment and make progress, it is equally as important to look some 3-5 …
How to make money: 4 major areas to focus on
One way or another, we all want to be compensated for the value we provide, for the work we put in. Whether this is a salary, a bonus, contract pay…your products and services should be valuable and therefore you should be paid for them. That’s simple enough. However, money on its own shouldn’t be your only or major objective as …
How to pitch your project, product or service
Pitching your project, product or service is a necessary step in entering a new market or a segment. It is a necessary skill in getting the word out, in attracting investors and in staying in business in general. Furthermore, during your presentations you should be prepared for all the questions that might and will come your way. You must do …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Be honest, compete on value, not price
Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur. Be honest with your clients and tell them the truth, tell them …
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