Social media influencers: Casey Neistat

Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …

LinkedIn spam is not marketing

LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …

LinkedIn endorsements

Endorsements should be honest and sincere. Please only endorse people and their skills which you have witnessed first hand and can attest to. This video is prompted by a trend where people are endorsing skills on LinkedIn (among other social networks) of people they have never worked with. While everyone enjoys and appreciates recognition and support, I don’t understand the …

Make your Outlook better with Xobni

For a while now my team and I have been using Xobni, an Outlook plugin that improves e-mail client’s search for both messages and contact information. It also goes a step further by aggregating and correlating data between different social networking sites such as LinkedIn and Facebook. Xobni also provides data from Hoovers on companies your contacts work for and …

Value of social networks

I have been asked several times what’s the value of getting involved in online social networks so here are my 4 ¢ (adjusted for inflation) on that topic. 😉 Most social networking services have been designed differently (technology, functionality, features…) with different customers/segments in mind, but all of them share one common theme, enabling people to socialize and build online …