As always, one man’s point of view, but let’s highlight some of the major areas of concern I see on this, otherwise, very valuable network. 1. Don’t SPAM people. If we have connected, don’t sell me your product or service within 60 seconds of me accepting your invitation. 2. Don’t endorse people you don’t know. This should be obvious, yet …
Don’t steal content, be original
Ddidn’t our parents and grandparents teach us that stealing is bad? Then why do so many continue to steal the work of other people and pass it off as their own? While most ideas aren’t original any longer and anyone can speak about a particular concept or a topic, it is important to stick to what we know and what …
Social media influencers: Casey Neistat
Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
LinkedIn endorsements
Endorsements should be honest and sincere. Please only endorse people and their skills which you have witnessed first hand and can attest to. This video is prompted by a trend where people are endorsing skills on LinkedIn (among other social networks) of people they have never worked with. While everyone enjoys and appreciates recognition and support, I don’t understand the …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …
Make your Outlook better with Xobni
For a while now my team and I have been using Xobni, an Outlook plugin that improves e-mail client’s search for both messages and contact information. It also goes a step further by aggregating and correlating data between different social networking sites such as LinkedIn and Facebook. Xobni also provides data from Hoovers on companies your contacts work for and …
Value of social networks
I have been asked several times what’s the value of getting involved in online social networks so here are my 4 ¢ (adjusted for inflation) on that topic. 😉 Most social networking services have been designed differently (technology, functionality, features…) with different customers/segments in mind, but all of them share one common theme, enabling people to socialize and build online …