Every once in a while, do yourself (and those around you) a favor and take a break from social media and other things (and people) who induce stress, unrest, uneasiness and polarizing points of view. Removing content that is centered on anger, fear, hate and blame will do you good and will help you rebalance your priorities and focus on …
Confirm your facts and don’t spread rumors
Confirm your facts and don’t spread rumors. This is a solid way to live your life and advance in your career, no matter who you are or what you do. Today, most of us are way to quick to like, share, retweet…a piece of information without asking ourselves whether it is true and where does the source come from. Think …
Social media influencers: Casey Neistat
Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …
Social media etiquette
Etiquette in social media is as important as it is in other aspects of life. Unfortunately, this isn’t the case for quite a few people which act as if the keyboard absolves and separates them from reality, courtesy, professionalism and kindness. Speaking to people on social media shouldn’t differ from how you speak with people in person. Having this digital …
Customer Service: UPS vs Amazon
Customer service is essential and nonnegotiable for any business that wants to be competitive, successful and valuable. Furthermore, today more than ever, longevity and long-term client retention directly depends on the overall customer experience your business provides to their clients. Here’s is my most recent example with two major companies, UPS and Amazon. One has failed miserably while the other …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Analyzing Social Media
Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …
Why you should market IT services
Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …
Customer service 101: Listen and engage your clients on social media
In today’s world, customer service is of great importance in everything we do, and as such, it should be approached and handled carefully. Client support and services in person and online matter and should be tailored to the needs of your clients. When starting the initial engagement we may use templates, but they should not be our guide in every …
Internet history and online presence
Most of us are online is some way, shape or form. We read, we comment, we post, we share, we like (or dislike)…and as such we should be mindful of our overall online presence. Internet history and the overall online presence will remain online “forever.” It is important to approach it that way and understand that our random account names …