Play the long game and bring awareness to the value you bring to organizations and industries.
How to build your credibility?
Here are a few fundamental thoughts on how to build your reputation and credibility across the organization and beyond.
Why you should work for free
If you are trying to gain awareness and enter new markets, it is important to get your name, your brand, and your reputation out there. Whether you are an army of one or part of a major organization, it is important for people to become aware that you and your services or products exist. Once they are aware of you …
Branding vs. sales & marketing
Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …
How to price your product or service
Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …
Why you should market IT services
Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …
How to change bad habits
How to change bad habits? Well, we all have them and to begin the change we must first accept that they exist. Once we are aware of specific bad habits, we need to begin the process to change them and replace them with better habits (not with another bad habit which happens frequently). This process in it’s simplest form looks …
Vendors beware: cold calling is an art
Dear vendors, thank you for your products, services and great customer service, but please listen to what your (prospective) clients say and respect those answers. I am aware of your need to meet your sales quotas, earn your bonuses and grow the business, but becoming a spammer or a telemarketer is not the way to go about it. Respect your …
Speak and act with confidence
We have all witnessed someone who exudes confidence and captivates the room the moment they walk in. Some of the qualities that help them are part of who they are, their DNA in a sense and can’t be learned. However, many other things that go a long way towards your overall confidence and credibility can be learned and they barely …
Be proud of your accomplishments, but don’t gloat
While marketing your ideas and accomplishments is essential, being obnoxious about it actually has a reverse effect from what may be desired. It is important to be proud of your accomplishments and be confident of what you know and can do, but remember to stay humble. Let others comment of your quality work and accomplishments, don’t pat your own back. …
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