Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …
Be honest, compete on value, not price
Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur. Be honest with your clients and tell them the truth, tell them …
Know what your project needs
Recently I came across several project proposals where I was asked to evaluate technical components (hardware, software and staffing needs) and found a few items worth sharing. Several items in these proposals weren’t adequately priced (difference from list and actual price on select items was as high as 60%). Furthermore, some hardware models have been discontinued years ago. While certain …
Designing a client friendly website
We have all came across websites with a mass of links and never ending scroll bars of text which have frequently left us frustrated and annoyed. Being able to quickly find what you are looking for is important and websites with a clear structure who have also been properly indexed (site specific search) are a joy to visit. Unorganized sites …