How to price your product or service

Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …

Be honest, compete on value, not price

Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur. Be honest with your clients and tell them the truth, tell them …

You get what you pay for

When making enterprise decisions look beyond the initial cost and consider total cost of ownership (TCO), usability and user experience. While current cost is an important line item it shouldn’t be the main (or only) factor to consider when deciding which systems or services to implement or who to hire and promote. Look at the overall value that particular enterprise …