How to work with unhappy clients

All people can and at times will become unhappy. Unfortunately, this unhappiness can frequently manifest itself across work and be left for you to deal with. Here’s what to do. Listen to what happened and what matters to them Manage the situation, contain, analyse and own any mistakes made by you or your teams Follow up with the client in …

Listen to your customers

Listen to your customers as they are among the greatest sources of information in order to continue to improve, expand and grow. On this improvement and growth process, listen to what folks are saying and engage with them across all avenues, in particular across social media. This focus on customer service and proactive approach is what distinguishes you from others. …

Customer Service: UPS vs Amazon

Customer service is essential and nonnegotiable for any business that wants to be competitive, successful and valuable. Furthermore, today more than ever, longevity and long-term client retention directly depends on the overall customer experience your business provides to their clients. Here’s is my most recent example with two major companies, UPS and Amazon. One has failed miserably while the other …

LinkedIn spam is not marketing

LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …

Be honest, compete on value, not price

Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur. Be honest with your clients and tell them the truth, tell them …