Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur.
Be honest with your clients and tell them the truth, tell them what you can and can not do for them and stay behind said decisions. Furthermore, if you can’t help them, go above and beyond to suggest alternative service providers should you be aware of any. Always give people options and opportunities to have their needs addressed. Finally, always compete on value and quality, not on price alone.