LinkedIn spam is not marketing

LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …

LinkedIn endorsements

Endorsements should be honest and sincere. Please only endorse people and their skills which you have witnessed first hand and can attest to. This video is prompted by a trend where people are endorsing skills on LinkedIn (among other social networks) of people they have never worked with. While everyone enjoys and appreciates recognition and support, I don’t understand the …

Social networks: separate personal from business

If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.

Internet history and online presence

Most of us are online is some way, shape or form. We read, we comment, we post, we share, we like (or dislike)…and as such we should be mindful of our overall online presence. Internet history and the overall online presence will remain online “forever.” It is important to approach it that way and understand that our random account names …