Every once in a while, do yourself (and those around you) a favor and take a break from social media and other things (and people) who induce stress, unrest, uneasiness and polarizing points of view. Removing content that is centered on anger, fear, hate and blame will do you good and will help you rebalance your priorities and focus on …
Social media etiquette
Etiquette in social media is as important as it is in other aspects of life. Unfortunately, this isn’t the case for quite a few people which act as if the keyboard absolves and separates them from reality, courtesy, professionalism and kindness. Speaking to people on social media shouldn’t differ from how you speak with people in person. Having this digital …
Motivation is nothing without action
It’s Monday and people are motivated, once again. 😉 Well, they are either motivated to begin something new or are somewhat unhappy doing what they have been doing for a while. Either way, most are looking for a change, a change that will rarely arrive in time, mostly due to the lack of daily, consistent actions. Motivation is needed, it …
Analyzing Social Media
Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …
Facebook dark posts will get you the traffic and awareness that you seek
Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Book review: Jab, jab, jab, right hook
Jab, jab, jab, right hook is the latest book by Gary Vaynerchuk. In short, in reminds all (and teaches some) brands to care about their customers and communities by providing value, engaging and building trust prior to asking for that sale (aka. the right hook). If you are familiar with Gary and his work you have probably read his first …