Jab, jab, jab, right hook is the latest book by Gary Vaynerchuk. In short, in reminds all (and teaches some) brands to care about their customers and communities by providing value, engaging and building trust prior to asking for that sale (aka. the right hook).
If you are familiar with Gary and his work you have probably read his first two books already (Crush It! and The Thank You Economy) and need no further introduction. Others, could definitely learn something new from his awareness, alertness and execution within the world of marketing, branding and community building.
If you are intrigued and want to read the book, you can buy it on Amazon and head over to Gary Vaynerchuk‘s blog for more insights and value on how to market your products and services based on the platform and with audience in mind.