Every once in a while, do yourself (and those around you) a favor and take a break from social media and other things (and people) who induce stress, unrest, uneasiness and polarizing points of view. Removing content that is centered on anger, fear, hate and blame will do you good and will help you rebalance your priorities and focus on …
Don’t steal content, be original
Ddidn’t our parents and grandparents teach us that stealing is bad? Then why do so many continue to steal the work of other people and pass it off as their own? While most ideas aren’t original any longer and anyone can speak about a particular concept or a topic, it is important to stick to what we know and what …
Social media influencers: Casey Neistat
Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …
Social media etiquette
Etiquette in social media is as important as it is in other aspects of life. Unfortunately, this isn’t the case for quite a few people which act as if the keyboard absolves and separates them from reality, courtesy, professionalism and kindness. Speaking to people on social media shouldn’t differ from how you speak with people in person. Having this digital …
Motivation is nothing without action
It’s Monday and people are motivated, once again. 😉 Well, they are either motivated to begin something new or are somewhat unhappy doing what they have been doing for a while. Either way, most are looking for a change, a change that will rarely arrive in time, mostly due to the lack of daily, consistent actions. Motivation is needed, it …
Customer Service: UPS vs Amazon
Customer service is essential and nonnegotiable for any business that wants to be competitive, successful and valuable. Furthermore, today more than ever, longevity and long-term client retention directly depends on the overall customer experience your business provides to their clients. Here’s is my most recent example with two major companies, UPS and Amazon. One has failed miserably while the other …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Analyzing Social Media
Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …
Facebook dark posts will get you the traffic and awareness that you seek
Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Social networks: separate personal from business
If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.