Yeah, I know, it sounds silly as after-all we all think all the time (or at least we should), don’t we? Well, hear me out. Dedicating time to think that is outside meetings, calls, demos, emails…time that is yours, only yours without any distractions, noise or competing priorities. Try it, find time to think and start writing down your thoughts, …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Making important decisions
Decisions, decisions, decisions. We are faced with dozens of them each day and as such they require our attention and consideration. While majority of decisions are not of great significance to future outcomes (both personally and professionally), others can be quite influential. Decisions or choices that you need to make in collaboration with others which are also of great importance …
Cyber security is a full-time job
As more and more products get connected online in this Internet of Things (IoT) “revolution” of sorts, it is important to take information security strategically, seriously and proactively. To start, your systems and networks need to be redundant, backed up and up to date (properly configured, patched and tested); your users need to know what NOT to do online (at …
Market your products and services, don’t spam people
Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …
Why you should market IT services
Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …
Who should you include in e-mails
E-mails are a staple of the business world and whether we like them or not, they are here to stay a while longer. When writing e-mails you should focus on being both efficient (no War and Peace novels, please) and effective (get your point across and go for the desired outcome). Focus on actionable items or knowledge sharing and exclude …
Outlook 2010 window doesn’t maximize
Here’s an issue I experienced recently (not really sure what caused it), but as I’m sure it happens to others as well I decided to post a quick solution that worked for me. For some reason Outlook 2010 (on Windows 7 Enterprise SP1) wouldn’t launch. I mean the application would start, but the window wouldn’t open to full screen and …
Optimum Online phishing attempt
Here’s another phishing attempt that got into one of my e-mail accounts, this time undetected by several anti-spam mechanisms in place. It’s an easy phishing scam to detect by a trained (or even a bit more detailed oriented) eye, but considering that it didn’t get tagged as spam it could make some users fall for it and therefore share their …
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