LinkedIn spam is not marketing

LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …

Making important decisions

Decisions, decisions, decisions. We are faced with dozens of them each day and as such they require our attention and consideration. While majority of decisions are not of great significance to future outcomes (both personally and professionally), others can be quite influential. Decisions or choices that you need to make in collaboration with others which are also of great importance …

Cyber security is a full-time job

As more and more products get connected online in this Internet of Things (IoT) “revolution” of sorts, it is important to take information security strategically, seriously and proactively. To start, your systems and networks need to be redundant, backed up and up to date (properly configured, patched and tested); your users need to know what NOT to do online (at …

Market your products and services, don’t spam people

Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …

Why you should market IT services

Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …