Leaders are authentic and consistent

Leaders must not only be honest, truthful and knowledgeable, but the very best of them are authentic and consistent as well. If you make a decision, stand behind it across all challenges (both internal and external) and communicate authentically across the enterprise. People you work with must know why you made the choices you have made and they need to …

Market your products and services, don’t spam people

Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …