Sales will make you or break you

Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development.

When it comes to selecting and training your sales force, please be extra attentive and don’t allow for their tactics to turn into harassment and nuisance. Contacting prospective clients repeatedly (especially after they expressed no initial interest) via phone, e-mail, LinkedIn…is not a good way to get their business as it can (and often does) backfire. Listen to your clients and respect their decisions.

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