The value of strategic partnerships

No matter how large your business might be, it can always benefit and see value from a select number of strategic partnerships. These partnerships are larger and deeper than simple vendor relationships and as such they should be formed and entered carefully, thoughtfully and with a mutually beneficial outcome in mind. Think about your future and your distant goals and …

Your top sales person should be your CEO

Sales are essential in all industries and businesses. Whether you provide products or services, you need to be able to sell and be profitable in order to at least sustain your current position and ideally grow over time. On this journey, it is essential to know that everyone has some of the sales responsibilities while the majority (when it comes …

Branding vs. sales & marketing

Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …

How to price your product or service

Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …