Branding vs. sales & marketing

Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …

State of leadership, plan your future

How many leaders do you know personally? How many great leaders have you had an opportunity to work with? While experiences certainly vary, I am willing to bet that your list is small, very small. One of my passions and unwavering beliefs is that EVERYTHING ties to LEADERSHIP in one way or another which is why this trend of a …

Leaders focus on what’s important, not what’s urgent

Each of us are faced with multitude of inputs and decisions to make each day. Keeping this in mind, it is important to spend your time, resources, attention and energy wisely. As a leader, your decisions impact not only your own life, but lives of others and as such you should focus on what is important and valuable to all, …

Business & technology are partners, not competitors

Finding that perfect balance between business and technology can be a challenging process. Aligning them together where they are useful to one another, productive and most of all on the same page has proven to be the key to success for many organizations. It’s simple, in order to maximize return on technology investments, organizations must align IT decisions with strategic …