Branding vs. sales & marketing

Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …

How to build your reputation

You are only as good as your last performance. We have all heard this statement or a variation of it and unfortunately, in most organizations, it is partially true. I say partially true as your overall performance and contributions are more important than any single project, service improvement or business development opportunity. Your reputation as a whole is what matters. …

Capture ideas and make them a reality

Write your ideas down, think about them, follow through and make them a reality. Productive, valuable ideas come at random times and it is important to catch them before they escape your mind and your grasp. Even more importantly, put some time aside to think them through, do your feasibility research and follow through. Turning ideas into reality is what …