Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …
You get what you pay for
When making enterprise decisions look beyond the initial cost and consider total cost of ownership (TCO), usability and user experience. While current cost is an important line item it shouldn’t be the main (or only) factor to consider when deciding which systems or services to implement or who to hire and promote. Look at the overall value that particular enterprise …