React to market demands or you’ll lose

As you work to grow your business or your own personal reputation within an organization or across an industry, it is important to be aware of the environment you operate within. Analysis and assessment of market trends, shifts and needs is essential for future growth and sustainability. As we all know, needs and demands change all the time, which is …

How to price your product or service

Pricing your product or service effectively is of great relevance with respect how well it will be received in the market. While it is not the only aspect of importance, it certainly impacts how your prospective clients will think about the value of your product or service. In order to be competitively priced, you must learn all you can about …

How to make money: 4 major areas to focus on

One way or another, we all want to be compensated for the value we provide, for the work we put in. Whether this is a salary, a bonus, contract pay…your products and services should be valuable and therefore you should be paid for them. That’s simple enough. However, money on its own shouldn’t be your only or major objective as …