While there are many things to focus on and do, I believe that these four general areas are of great value on this journey.
1. Learn what your customers and market want and need (you may not use all of it). Also, to a smaller degree, be aware of what your competition is doing.
2. Evaluate all strengths across your teams, starting with yourself. Be honest.
3. Map out your goals. Where do you want to be in 3-5 years. Write them down.
4. Design and implement strategies and tactics needed to get you there. Be flexible on this as things will change.
During all of these processes the work must be based on honesty, trust, open communication, respect, teamwork and most importantly, self awareness.