As you work to grow your business or your own personal reputation within an organization or across an industry, it is important to be aware of the environment you operate within. Analysis and assessment of market trends, shifts and needs is essential for future growth and sustainability. As we all know, needs and demands change all the time, which is why it is essential to be nimble, flexible and able to react and respond quickly to market shifts. Furthermore, don’t be romantic about how you got to your current state as that is rarely what will take you and your business to the next level of performance, quality, value and revenues.
Keep innovating, keep challenging status quo and take risks.