Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond?
Why do they believe that others will just magically become aware of all that they do and see the value in their contributions and services? Marketing must be an integral part of your strategy and needs to be approached and implemented across various channels. Some of the most obvious opportunities to take advantage of are your website, social media, posters, brochures, videos, e-mails, speaking opportunities and the list goes on. Market across all of them and do it often as people need to be aware of your strategic and operational contributions and relevance before they start making their own assumptions. And THAT is something you don’t want, trust me!