To survive your business must be profitable

Profit dictates your organizational sustainability, longevity and its very existence. Whether you are in for-profit or non-profit sectors, you have to be profitable in order to pay your people, rent, utilities, technology, vendors…and the list goes on. While the growth doesn’t need to be substantial in every instance, even a single digit percentage increase in revenues (ideally in profits as …

Analyzing Social Media

Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …