Profit dictates your organizational sustainability, longevity and its very existence. Whether you are in for-profit or non-profit sectors, you have to be profitable in order to pay your people, rent, utilities, technology, vendors…and the list goes on.
While the growth doesn’t need to be substantial in every instance, even a single digit percentage increase in revenues (ideally in profits as well) is of great value to your future. In a sense, every single business that is not profitable and is not growing year over year could be on its way out of business.