If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.
Book review: Jab, jab, jab, right hook
Jab, jab, jab, right hook is the latest book by Gary Vaynerchuk. In short, in reminds all (and teaches some) brands to care about their customers and communities by providing value, engaging and building trust prior to asking for that sale (aka. the right hook). If you are familiar with Gary and his work you have probably read his first …