If you are trying to gain awareness and enter new markets, it is important to get your name, your brand, and your reputation out there. Whether you are an army of one or part of a major organization, it is important for people to become aware that you and your services or products exist. Once they are aware of you being an option, your quality needs to be evident, and second to none. After all, you are great at what you do, right? Now, prove it!
One of the most effective ways to accomplish this is by providing FREE services, products or talks. Providing quality assessments, reports, advising, consulting sessions where you don’t cut any corners will help you build your reputation and in due time, others will be coming to you to pay you for your services or products.
Trust me on this one. 😉