Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …
Facebook dark posts will get you the traffic and awareness that you seek
Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …
Innovate first, take the lead
As you notice opportunities for improvements, both strategic and operational, take the lead, innovate first and get those advancements in place. Don’t worry about getting the credit or recognition and don’t do it with that motivation in mind. Focus on improving lives of others, such as your clients, your team, your partners and after all, yourself. Recognition for achievements will …
Follow your dreams
Work is only a part of your lives, but yet it takes so much of them for so long that we owe it to ourselves to be honest how we feel while there and adjust accordingly. If you are unhappy and not near retirement please perform an assessment of your needs and qualities and focus on that nexus of what …
Customer service counts
Customer service counts in all industries more than ever. Bad experiences get shared across networks fairly quickly and poor customer service can significantly decrease your market share and profitability even if your product is superior to those of your competitors. Focus your attention on your clients, hire and train all staff with a customer-centric approach in mind as it will …
How to present ideas successfully
First concept to understand and keep in mind is that there are no functional projects or ideas. They all must contribute to the overall business success and should always be presented and implemented in that way. Additionally, you must know your audience; establish trust, familiarity and context with those you are presenting/pitching to and show them data (simple and visually …
Vendors beware: cold calling is an art
Dear vendors, thank you for your products, services and great customer service, but please listen to what your (prospective) clients say and respect those answers. I am aware of your need to meet your sales quotas, earn your bonuses and grow the business, but becoming a spammer or a telemarketer is not the way to go about it. Respect your …
Be resourceful and negotiate
Most of us are faced with lack of resources in some capacity in order to accomplish everything we believe we could and think we should be able to do. This lack of resources can be manifested in lack of personnel, particular skill set; lack of funding, lack of technology; equipment; tools; support services…and the list goes on. Sadly, that is …
Customer centric, employee aware
Truly successful teams are both customer centric and employee aware. In order to be able to provide useful products and services one must design, create and build those with their customers in mind. However, equally important is the need to be aware of the needs of your staff in order for them to be successful. Leadership must provide resources and …
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