Do you believe in the products and services you sell? Do you use them yourself? Are your friends and family using them? Would you recommend them to your closest circle or are you simply doing your best to hit your quarterly quotas and targets in search of your bonuses?
Either way, we can tell. Well, most of us you are selling to can tell when you truly stand behind (or in front) of a product or a service and when you do not. Think about that next time you make that sales pitch, whether in person or remotely.