Your top sales person should be your CEO

Sales are essential in all industries and businesses. Whether you provide products or services, you need to be able to sell and be profitable in order to at least sustain your current position and ideally grow over time. On this journey, it is essential to know that everyone has some of the sales responsibilities while the majority (when it comes …

Social media influencers: Casey Neistat

Whatever you may call it, social media is here to stay and it is relevant for both businesses and individuals. It is how people communicate, it is how brands market and advertise, it is one of major ways that connects us all. One of recent examples of its influence is a cameo appearance by a 12 year old boy (Dutch) …

Branding vs. sales & marketing

Branding your business and yourself is a massively important strategy that will assist with your long-term viability and sustainability. Your reputation, your accomplishments precede you and people will be mindful of what you do before they reach out to you for an opportunity. Great brands stay a lot longer while sales come and go. Strong brands will survive and endure …

Social networks: separate personal from business

If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.

Build relationships and partnerships with vendors

Build relationships and partnerships with vendors providing services for your organization. No matter how large they may be they should never have an upper hand on your organization; you should work together towards a mutually beneficial relationship so don’t allow to be in a subservient position. Start your selection process by focusing on the needs of your organization, then research …

Know your audience

Yes, it sounds like a cliche, but it is an extremely valuable piece of information as you advance through your career and have opportunities to work with people of different backgrounds, experience and knowledge. Make it about them, make your presentations and pitches make sense to them and bring them value.