Fear based marketing

Fear is one of our fundamental, primal feelings that we have been conditioned to respond to and act on over thousands of years. However, when it becomes the primary focus of a marketing campaign, it doesn’t feel right to me.

Dear partners, vendors, friends and colleagues, market your products and services and build awareness based on the quality and value they provide instead of badmouthing your competition or calling out my peers and other organizations in their times of despair. Rise above mudslinging and provide value, speak about how you and your solutions can solve our problems, not how your competition is evil, corrupt, unethical and sub-par.