Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …
Leverage available expertise
Work with your colleagues, peers and counterparts across different functional areas in order to produce contributions of the highest quality. None of us know everything so it is time to act that way and leverage available expertise within our organizations and invite others to contribute and share both the work and rewards.
Social networks: separate personal from business
If you happen to be the person responsible for your organization’s social media platforms (Facebook, Twitter, YouTube…) make sure you make a clear distinction between those official, business accounts and your own personal accounts. As we have seen time after time, this is a very simple mistake to make which can have detrimental effects for both you and your brand.
Vendors beware: cold calling is an art
Dear vendors, thank you for your products, services and great customer service, but please listen to what your (prospective) clients say and respect those answers. I am aware of your need to meet your sales quotas, earn your bonuses and grow the business, but becoming a spammer or a telemarketer is not the way to go about it. Respect your …
Book review: Jab, jab, jab, right hook
Jab, jab, jab, right hook is the latest book by Gary Vaynerchuk. In short, in reminds all (and teaches some) brands to care about their customers and communities by providing value, engaging and building trust prior to asking for that sale (aka. the right hook). If you are familiar with Gary and his work you have probably read his first …
Be proud of your accomplishments, but don’t gloat
While marketing your ideas and accomplishments is essential, being obnoxious about it actually has a reverse effect from what may be desired. It is important to be proud of your accomplishments and be confident of what you know and can do, but remember to stay humble. Let others comment of your quality work and accomplishments, don’t pat your own back. …
Opportunities and new clients don’t come announced
Be yourself at all times, as you never know when a random encounter can develop into an opportunity. These opportunities could be personal or business related, but they often workout when least expected from random meetings and very casual conversations. Treat all those around you fairly, be positive and optimistic and keep living your life centered around who and what …
Build relationships and partnerships with vendors
Build relationships and partnerships with vendors providing services for your organization. No matter how large they may be they should never have an upper hand on your organization; you should work together towards a mutually beneficial relationship so don’t allow to be in a subservient position. Start your selection process by focusing on the needs of your organization, then research …
Know your audience
Yes, it sounds like a cliche, but it is an extremely valuable piece of information as you advance through your career and have opportunities to work with people of different backgrounds, experience and knowledge. Make it about them, make your presentations and pitches make sense to them and bring them value.