Pitching your project, product or service is a necessary step in entering a new market or a segment. It is a necessary skill in getting the word out, in attracting investors and in staying in business in general. Furthermore, during your presentations you should be prepared for all the questions that might and will come your way. You must do …
LinkedIn spam is not marketing
LinkedIn spam is something we are all familiar with and the reason for it can be summarized in the words of Gary Vaynerchuck: marketers ruin everything. While this is in no way a proper marketing approach, strategy or even a tactic it is certainly of great annoyance to most. LinkedIn spam generally beings in the following way: 1. You get …
Why Educause matters to me
Each industry has a number of organizations that unify professionals and enable them to network, collaborate, communicate and exchange ideas and knowledge. For me, one of such organizations, is certainly Educause. Educause is an association that unifies all of us who are in higher education (higher ed) information technology (IT) and provides opportunities for collaboration with colleagues and vendors. When …
Be honest, compete on value, not price
Honest and transparent approach will go a long way in customer acquisition and more importantly, customer retention. When it comes to your services and products it is important to be honest, sincere and transparent with respect to your strategy, cost and pricing that they may need to incur. Be honest with your clients and tell them the truth, tell them …
Market your products and services, don’t spam people
Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …
A taste of your own medicine
A taste of your own medicine is just what one may need at times. I say this with respect to the experience your clients go through with your services or products. Use your services, call your IT Service Desk (aka. Help Desk) and use your products in your daily life as that will clearly show you what your customers are …
Why you should market IT services
Marketing your services and products is essential in order to make sales, increase revenue, make your payroll and ultimately survive. Having that in mind, why is it that IT leadership frequently believes (or certainly acts that way) that their services shouldn’t be marketed across their organizations and beyond? Why do they believe that others will just magically become aware of …
Two weeks notice
You have handed in your resignation, your two weeks notice. Now what? First, resist the urge to slack off and tell those few you didn’t see eye to eye with what you really think of them – it’s not wort it. Second, tie up any lose ends, share information and knowledge and work proactively on passing your current responsibilities as …
Facebook dark posts will get you the traffic and awareness that you seek
Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …