Marketing is a blend of science and art and it should be approached very carefully and strategically. One of the most frequent methods of marketing and awareness building are mailing lists to which people sign up in order to receive promotions, discounts, free products or services and so on. However, when it comes to populating and building your e-mail lists …
Identify problems with questions, not statements
To solve problems one must first identify the core reasons of those issues and must accept their existence. Once ownership is established it is essential to ask proper questions as to how did you get to your current predicament and what can you do to make progress and move towards solutions. Don’t make vague statements, but rather take change of …
Leaders think and speak clearly
Leaders listen to ideas, consider them, and then make their own decisions based on collective experience, knowledge and available information. While you should always be considerate, professional and respectful to your colleagues you should not agree with ideas and courses of action that you don’t believe in. If your experience, education and knowledge advise you against a particular idea then …
Invest in people
Education, training, growth and other opportunities are among many responsibilities of leaders to provide for their teams and staff. Make sure people are trained in their area of responsibilities and that they have opportunities to continue learning, growing and advancing. It’s always better to have a smaller number of high performing people on your team than a larger number of …
Creative thinking required
Creativity and originality are at times challenging to come by in most organizations. Way too frequently folks follow the same path that was cut by those before them without considering all available options. It is imperative to consider alternatives and ensure that you and your business are using the best available solutions and are not simply maintaining status quo. At …
Best leaders are approachable and welcoming
If you were to take a moment and think about some of the great leaders you have worked with (hopefully you were fortunate enough to work for a few) what are some of their characteristics that were common across the board? One that comes to my mind, without a doubt, was their approach-ability and willingness to be there for staff. …
Analyzing Social Media
Social media is the present-day word-of-mouth and as such you need to listen. In order to grow, advance and improve your services and products you need to be aware of what people are saying about your organization. You also need to actively engage in providing exceptional customer service across these channels and meet your clients where they are and enjoy …
Adjust your attitude
Growing up, how many times have you heard the following words from your parents: Adjust your attitude. Well, as you now know, they were even more right then you thought at the time. Your attitude matters, your determination and motivation to succeed is of crucial importance as you move through various opportunities and challenges in life. This same attitude will …
CIOs are joining Boards of Directors
Technology is a the core of nearly everything we do in modern business and as such it needs to be considered as one of the greatest opportunity and difference makers around. With this in mind, it is natural to see more and more technology executives, most frequently Chief Information Officers (CIOs) joining both boards and top management teams. These teams …
It’s simple: treat people how you want to be treated
When working with others, always do your best to be professional, respectful and courteous. Provide them respect, attention and dignity. No matter where they may work, above it all, they are people, just like you and your leadership role makes you even more accountable to ensure fair treatment of all employees. This extends across everyone you meet and work with …