Facebook provides some of the best marketing capabilities for businesses of all sizes. Potential return on investment (ROI) is even greater for those with limited marketing and advertising budgets. Facebook dark posts will undoubtedly (if used correctly) bring you traffic and awareness, but it is still on you and the quality of your products and services whether that traffic will …
Honor your commitments
Honor the commitments you have made to others. When it comes to your career you are as good as your reputation and your credibility. Always play the long game and look at least 3-5 years ahead (go further out if you can as well) and keep your goals in mind as you make decisions. Show determination, commitment and endurance when …
Sales will make you or break you
Sales is the name of the game. We all know that the overwhelming majority of organizations are in business in order to generate revenue and be profitable. In order to do so, they must invest in their sales teams with focus on increasing market share, attracting new customers and furthering their business development. When it comes to selecting and training …
Don’t be average
Average. Even the word itself sounds mediocre and boring. Average, is not what you want to be. Recently, I have watched a video by Grant Cardone, a man who has succeeded against the odds and is a force of nature in the business world (sales in particular), which has reminded me of this overwhelming epidemic of being good enough to …
If you are the smartest person in the room, leave that room
Smarts and intelligence can be seen attributed to different aspects and behaviors, but we all generally agree and know when someone is smart and when they are not. If you have observed that you are frequently the smartest person in meetings and on projects (assuming a great degree of self-awareness here) the time may have come to consider finding a …
Who should you include in e-mails
E-mails are a staple of the business world and whether we like them or not, they are here to stay a while longer. When writing e-mails you should focus on being both efficient (no War and Peace novels, please) and effective (get your point across and go for the desired outcome). Focus on actionable items or knowledge sharing and exclude …
Don’t hold grudges, they limit your success
Holding grudges will hurt you as much as the other side. At times, some actions or words can’t (and probably shouldn’t) be forgotten, but in business it is nearly pointless to hold grudges. Disagreements of the past should not determine your partnerships, collaboration and mutual success of the future. Put egos aside and work together towards achieving your organizational vision …
Business logic goes before technology
Business logic, processes and policies need to be in place before a technological solution can be selected. Additionally, start from the desired outcome then reverse engineer the process and steps needed to get there. During this process you must establish ownership and accountability of each of the steps and a clear timeline and what happens when and by whom. Only …
Organizational mission sets all calendars
Business side of your organization sets the calendars of all others. This can happen directly or indirectly, but all functional areas need to be aware of the core mission of their business and act in support of it. In my particular case, in higher education, academic calendar sets our IT calendar and has a significant impact as to how and …
Follow your dreams
Work is only a part of your lives, but yet it takes so much of them for so long that we owe it to ourselves to be honest how we feel while there and adjust accordingly. If you are unhappy and not near retirement please perform an assessment of your needs and qualities and focus on that nexus of what …