Matching your skills and passions with market needs if the best way to ensure longevity, relevancy and revenue. On that quest, at times, you will come across those you should part with at the earliest opportunity. Strangely enough, sometimes those folks include some of your your current and prospective clients.
Being paid for a product or service is the name of the game, but that game may not be worth the bet you are making. What I mean by this is that some clients (even if paying current rate and on time) are not the best match for you long-term. If they are inducing stress, frustration and even anger within your team, they are nor worth retaining. If they are constantly unhappy with your products or services, they are not worth retaining. If they bad mouth you and your team behind your back, they are not work retaining…and the list goes on and on.
Money is important, but it should never become the only thing you care about and your driving force.