Why I don’t make counteroffers
While I am not against counteroffers per se, I believe that if you wait to make one you have potentially missed an opportunity to retain that employee. At that point, in my experience, they are “gone.” Their mind had left and their body is soon to follow. Instead, focus on being actively engaged in the work your team does and proactively reward, promote and recognize people you work with. Don’t wait until the day they walk into your office with an offer in hand from another organization, for at that moment, it might be too late.