Demonstrate clear appreciation and respect for your community, staff, clients and partners by communicating honestly. While at times you may not be able to disclose everything known to you you should still be honest when it comes to the direction, planning and strategy that you intend to take. Don’t lie to people and don’t go out of your way to cover up the truth as your actions will reveal it.
Finally, your decisions and communication of such choices needs to be focused on providing value and improving lives of the greatest number of people possible. Put others ahead of yourself and communicate in a manner that supports that philosophy.