As you embark on new projects and consider introducing new services or products make sure to include your end clients and ideally start with them. Whether it is an internal or an external project it is important to understand the needs of your clients, partners, the business as a whole prior to proceeding.
As you meet with people who are the intended beneficiaries of your work talk with them about their expectations and experiences, not specific tools or technologies you might consider implementing. Once you have a clear scope of their needs build memorable experiences which will resonate and stay with people.