// ViewContent // Track key page views (ex: product page, landing page or article) fbq(\'track\', \'ViewContent\'); // Search // Track searches on your website (ex. product searches) fbq(\'track\', \'Search\'); The long game – Episode 5 | Kathy Lang on focusing on the needs of others | Milos Topic

Passionate about leadership and innovation | Leader | Strategist | Negotiator | Speaker | Advisor

Focus on your customers, not your competition

While there is no embarrassment in learning from those who are better than you or further along on a particular journey, one should not spend their time, effort, energy and resources on their competition, but should rather get as close as possible to their customers.

Answers to all of your troubles, problems and tribulations lie within your customers. Ask them what they are looking for, what they need and what your products or services may be lacking today. Furthermore, be mindful as to how you define who your customers are (or could be) as not everyone is meant to be your customer.

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