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Elevating our leadership | “I don’t care that they stole my idea…I care that they don’t have any of their own.” – Nikola Tesla

Focus on your customers, not your competition


While there is no embarrassment in learning from those who are better than you or further along on a particular journey, one should not spend their time, effort, energy and resources on their competition, but should rather get as close as possible to their customers.

Answers to all of your troubles, problems and tribulations lie within your customers. Ask them what they are looking for, what they need and what your products or services may be lacking today. Furthermore, be mindful as to how you define who your customers are (or could be) as not everyone is meant to be your customer.

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