Customer service is essential and nonnegotiable for any business that wants to be competitive, successful and valuable. Furthermore, today more than ever, longevity and long-term client retention directly depends on the overall customer experience your business provides to their clients.
Here’s is my most recent example with two major companies, UPS and Amazon. One has failed miserably while the other one was exceptional in their customer experience. Can you guess who did better, Amazon or UPS?